Cool Earth
Stream, create and protect
As a powerful changemaker in their sector, climate and rainforest charity Cool Earth are always looking for new ways to connect with audiences. They approached us with an exciting brief: to brand their new fundraising platform in streaming—adapting their core identity to bring the tactile world of rainforests into the digital realms of cosy gaming communities.
Client
Cool Earth
WE partnered on
Campaign Identity
Date
November 2024
An 8-bit update
Drawing inspiration from the lush, immersive landscapes of games like Breath of the Wild and Horizon Zero Dawn, we reimagined the nature-led Cool Earth brand through a pixelated, 8-bit lens. The new identity needed to sit comfortably under their core brand while resonating with a gamer audience.
We applied the pixel aesthetic across a suite of campaign icons—reworking some existing assets and introducing new ones, like a games console and a stack of cash. This visual language extended into ambient gradient backgrounds and subtle animation effects, giving the campaign a cohesive, digital-native feel, whilst nodding to those dreamy landscapes gamers love to immerse themselves in.
"Working with Studio Evka has been an absolute dream. As a charity we are always tight on resources, so having Studio Evka on hand to guide us in the right direction in a project area that was completely new to us was perfect, and meant we could focus our attention elsewhere."
Rebecca Leach, Cool Earth
346 Creators. £253k Raised.
A relevant, engaging identity is key to any successful campaign—and Stream for Cool Earth has proved exactly that. So far, it’s raised over £250,000 for rainforest communities and inspired 346 creators to stream for the cause.
