PROPER Chips
Taste the streets
Following the consistent success of their lentil chips, PROPER approached us to design the world for their new range of chickpea chips. The product proposition of ‘taste the streets’ is reflected in the dynamic style of the illustration and typography used on each pack, referencing the diverse culture of London street food start-ups.
Client
Warp Snacks:
PROPER
Project type
Packaging & Illustration
Design & Illustration
January 2024
Credits
NFB Studio
Character Animation
Visit Site
Date
Our Role
“As an incredibly talented designer, we’ve commissioned Ewa to illustrate several pieces of packaging for PROPER. The designs are always very colourful, playful and really well thought through, with different characters and backstories that add depth to our packaging, making them come to life in such an imaginative way.”
Kiera Maclean, Studio Manager at WARP Snacks
Alive and kicking
Keeping the illustrations static did not seem like the right thing to do. So for the first time we worked with PROPER to bring these flavour-lead characters to life. As well as animations, each character comes with a short backstory to help the team talk about the flavours in the range.
