eat real
The Realest
After the merging of PROPER and Eat Real under PROPER Snacks, the team thought it was time to bring the branding of cornershop favourite Eat Real in line with PROPER’s high standard of design output. Under the brand direction of ‘The Realest’, Eat Real’s new brand world heroes the everyday – referencing the aesthetics of their home in your local newsagents – everything from receipts to crates to price tags.
WE partnered on
Design, packaging & Art Direction
Client
PROPER Snacks
Date
January 2024
Photographer
Liam Hartt
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Graphic Designer
Tash Randolph
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“I’ve worked with Studio Evka for several years, and it is always an absolute pleasure! They are reliable and fast-paced – often turning around projects with tight deadlines without any issues. Studio Evka are able to switch between projects that require big blue-sky thinking and ones that require a more commercial lens with ease. They have a really good understanding of our brands, meaning I always have complete trust in them to nail a new brief or project.”
Kiera Maclean, Studio Manager at PROPER Snacks
Don’t forget the kids
Once the direction was set for Eat Real’s core range, we worked on expanding this look and feel into their kid’s snacks. A tomato mascot was created to grab the attention of children, whilst adopting the clean typography and reduced natural colour palette from the core range, to please their health-conscious parents.
