Eat Real Kids
Real Food Fun
Eat Real's 2025 rebrand focused on real ingredients and flavours. Inspired by cookbook cover designs, the new brand identity uses delicious food photography and illustrations to communicate natural, real flavours. The Kids range centred on ‘Real Food Fun’ - inspiring kids to fall in love with food through imagination and play.
Client
PROPER Snacks
WE partnered on
Packaging and Sub-branding
Date
January 2025
Core range by
Creative Direction
Photography & Animation
A brand that grows and evolves, just like your little ones.
In a fast-moving market, Eat Real continues to adapt while staying true to its roots. The 2025 kids range marked a fresh chapter: celebrating real ingredients in a fun, engaging way. Using guidelines created by Midday Studio, we built on our deep understanding of the PROPER Snacks family to highlight the Kid range’s health credentials while introducing a new layer of playfulness and creativity.
Letting ingredients lead
Key ingredients take centre stage across the packs, scaled up to feel bold and larger-than-life. This approach creates strong shelf standout and makes product benefits instantly clear. For kids, it also turns the packs into something tactile, inclusive and inviting — giving real food a starring role in their snacking world.
Flavour worlds built on play
To capture the spirit of childhood play and curiosity, we mixed food photography with bright illustrations and collage. Each pack creates its own flavour world — a playful space where imagination and taste collide, making healthy snacking feel exciting and fun — not just to parents.
"Working with Studio Evka is always very enjoyable, seamless and the design outputs are best in class. We landed on the perfect blend of playful and tasteful, whilst still aligning to our core values.
The response from customers and shoppers has been extremely positive and the brand is in overall double digit growth. It was a pleasure to work on this project and we look forward to working together again in the future. "
Ines Sousa, Eat Real Brand Manager
