MOMA Foods trade guidelines
Experiencing extraordinary
After an exciting new rebrand, MOMA wanted help with figuring out how their extraordinary oats should come to life across their trade marketing platforms. Inspired by the surreal artist Erwin Wurm, the selected route heroes the role of MOMA products in bringing extraordinary moments to the everyday routine.
Client
MOMA Foods
WE partnered on
Trade Experience & Guidelines
Date
November 2024
Branding
Together Design
Visit Site
The concept
Our goal was to target MOMA’s key audience profile ‘The Dabbler’ - someone who still drinks cow’s milk but enjoys oat milk, especially MOMA’s, primarily for their award-winning flavour. The trade stand is set in a MOMA-coloured kitchen that features touchpoints that play with scale and champion experimentation with food. This positions MOMA products in an elevated yet non-preachy and approachable environment that clearly communicates the brand’s personality and purpose.
“It was SUCH a joy to work with Studio Evka on this trade project! We now have an exciting and engaging trade stand in the works and thanks to Studio Evka we have a really clear hollistic vision for our approach to our trade marketing moving forward.”
Pip O’Neill - MOMA Marketing Manager
